Governments Please Take Note!

John C. Dicey
4 min readMay 27, 2021

Allen Carr’s Easyway Helps WHO’s Global Effort

Allen Carr’s Easyway is a key contributor in the World Health Organisation’s year-long global campaign called “Commit to Quit”, which aims to support at least 100 million people as they try to quit tobacco.

World leaders should take their national smoking cessation efforts more seriously

As much as I’m proud of our involvement with the World Health Organisation throughout 2020/21 I can’t help being saddened by the UK Government’s stubborn refusal to accept our numerous offers of help for smokers in the country where the method was devised & developed. Allen Carr’s Easyway is a UK success story, one that’s become a global phenomenon.

If a country has a problem achieving its “smoking reduction targets” doesn’t it make sense to involve an organisation that’s already helped more than 50 million people worldwide?

Allen Carr’s Easyway is available in more than 50 countries worldwide and is one of a select number of partners chosen to support the World Health Organisation (WHO) with their ambitious “Commit to Quit” initiative for 2021.

Other partners offering support alongside Allen Carr’s Easyway include Amazon, Facebook, WhatsApp, Google, and Johnson & Johnson. Together with the campaign partners, WHO will provide people with the tools and resources they need to make a successful quit attempt.

Doesn’t it occur to Boris Johnson, Joe Biden, Emmanuel Macron, Angela Merkel and other leaders across the globe, that with Allen Carr’s Easyway rubbing shoulders with the likes of Amazon, Google, and Johnson & Johnson as part of their work with WHO, the method might just be worth a closer look at as part of their national smoking cessation programmes?

WHO released a scientific brief earlier this year showing that smokers are at higher risk of developing severe disease and death from COVID-19. Tobacco is also a major risk factor for noncommunicable diseases like cardiovascular disease, cancer, respiratory disease, and diabetes. Moreover, people living with these conditions are more vulnerable to severe COVID-19. The potential offered by a large scale adoption of Allen Carr’s Easyway to Stop Smoking programmes in terms of saving lives, improving lives, and reducing the pressure on precious medical resources & budgets is almost incalculable.

Both global and regional cessation tools are being rolled out as part of WHO’s campaign in the form of Allen Carr’s Easyway to Stop Smoking Live Online Group Seminars & Digital Programmes. Allen Carr’s Easyway teams across the globe, supported by the organisation’s Global HQ in London, have played an intrinsic part in the conception, planning, and execution of the project that supports the 15 countries designated by WHO for special assistance.

Allen Carr’s Easyway, via WHO, are supporting medical, frontline, and keyworkers who smoke, in a variety of languages in countries as diverse as Brazil, East Timor, India, Jordan, Kazakhstan, Mexico, Nigeria, Pakistan, Philippines, Russia, South Africa, Suriname, Turkey, & Ukraine,

WHO has called on all governments to ensure their citizens have access to advice, mobile and digital cessation services and other tools that are proven to help people quit smoking and, following clinical trials, the evidence base for Allen Carr’s Easyway is clearly established & more than robust enough to add the organisation’s weight to WHO’s efforts.

We’re delighted to be working with the World Health Organisation to support millions of smokers globally as they ‘Commit to Quit’, reinforcing our position as a world leader when it comes to smoking cessation. We’re immensely proud of the team at our Global HQ in London and our teams around the world .

Our inclusion in the World Health Organisation’s campaign is recognition of the contribution Allen Carr’s Easyway has made to reducing smoking across the world. Surely it’s now time that governments look towards this great organisation, it’s innovative, accessible, cost-effective, and drug-free programme to help them save millions of lives, billions of pounds, euros, & dollars in healthcare costs, and alleviate the pain, suffering, and slavery of an addiction that has maimed & killed more people in 2020/21 than Covid-19?

See how Allen Carr’s Easyway are helping WHO here:

Live Group Seminars via Zoom — equally effective as “in-the-room” seminars

You can find out more about Allen Carr’s Easyway to Stop Smoking Live Group Seminars (also available on Zoom) here:

From the desk John C. Dicey, London, England.

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John C. Dicey

Former 80-a-day smoker who was freed by Allen Carr. Now Global CEO & Senior Therapist at Allen Carr’s Easyway (since 1998) & co-author of Allen Carr books.